Having a blog is a great way to reach out to the people in your niche. A well written informative blog will add credibility to your website as well as encouraging all that traffic to take a look at what you have on offer, because if your free information is this good then your paid content is bound to be worth a look. A blog not only enhances your reputation as an expert but also gives you a platform in which to engage with like-minded people as well as your present and future customers.
