Your online reputation is your internet branding. Every business is vulnerable to negative reviews, whether they're honest or not as many will try to slander you for whatever reason and competitors will try to discredit you. If the complaints are legitimate, it is of highest importance to address them immediately. ORM is the first step toward SEO because every business requires a good standing. Any bad reviews will only haunt your profile, especially if you're at the top in page rank on the first page of Google. Download and install software called "SEOQuake" for a tool to see search engine information.
